Eureka! Institutional Repository

Browsing by Item Type Conference presentation

Title	Author(s)	Issue date
Academic Libraries and the Marketing Mix	Zafeiriou, G.; Siatri, R.; Garoufallou, E.; Ζαφειρίου, Γεωργία; Σιάτρη, Ράνια; Γαρουφάλλου, Εμμανουήλ	31-May-2016
The Adoption and Selection Process of CRM Software: A Review of the Literature	Stefanou, C.J.; Athanasaki, M.T.; Στεφάνου, Χ.; Αθανασάκη, Μ.Τ	1-Jun-2016
Advertising Agencies’ Deontology and the Implementation of the Greek Advertising-Communication Code	Kavoura, A.; Κάβουρα, Ανδρονίκη	27-May-2016
Arab Consumer Attitudes towards International Marketing as a Result of the Ongoing Arab Spring: A Systematic Literature Review	Al-Abdin, A.; Coombes, P. H; Nicholson, J. D.	27-May-2016
Attitudes of High Tech Products Users: Optimum Time Space between Successive Versions Released in the Market	Fidanyan, M.; Torosyan, T.	25-May-2016
Bank Marketing and the Relationship between Banks and Customers in Greece: A Quantitative Research Approach	Nwaubani, J.C.; Kourantidou, M.; Κουραντίδου, Μ.	31-May-2016
Beyond Material Possessions: The Emergence of Extended Self in Experiential Settings - Insights From Toulouse Lautrec Consumption	Stavraki, G.; Plakoyiannaki, E.; Σταυράκη, Γ.; Πλακογιαννάκη, Ε.	31-May-2016
Brand Segmentation Study of Bulgarian Markets for Fast Moving Consumer Goods and Durable Products	Naydenova, E.	25-May-2016
Branding a Wilderness Tourist Attraction and Targeting the Eco-Tourist Industry	Otjen, A. J.	15-Jun-2016
Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes	Singh, J.; Kalafatis, S.; McGill, J.; Καλαφάτης, Σ	26-May-2016
Can Stressful Events Affect Our Consumer Day-Life? Empirical Results of Preliminary Focus Group Analysis to Student Groups with the Use of a Life Stress Inventory Model	Vassiliadis, C. A.; Fotiadis, A. K.; Andronikidis, A.; Βασιλειάδης; Φωτιάδης; Ανδρονικίδης	24-May-2016
Catering as a Marketing Tool of the Restaurant Business	Popova, D.	31-May-2016
Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research Propositions	Christofi, M.; Vrontis, D.; Leonidou, E.; Βρόντης, Δημήτριος; Λεωνίδου, Ελένη	25-May-2016
Communication Budget Allocation in the Greek Food Industry	Vlachvei, A.; Notta, O.	27-May-2016
A Compilation and Review of Values Driving Food Choice	Sapountzis, N; Gounas, A; Γούνας, Α; Σαπουντζής, Νίκος; Γουνάς, Α	24-May-2016
The Components of Pro-Environmental Purchasing Behaviour	Tilikidou, I.; Delistavrou, Antonia; Τιλικίδου, Ι.; Δελησταύρου, Αντωνία	14-Jun-2016
Consumer Attitudes towards Healthy Food Products: The Mediating Effects of Nutrition Claims	Yagci, M. İ.; Sahin, A.; Atilgan, K. O.	26-May-2016
Consumer Choice Based on Reasons: The Case of Framing Effects	Tarnanidis, T.; Tarnanidis, Y.; Ταρνανίδης, Τ.; Ταρνανίδης, Υ.	24-May-2016
Consumer Evaluation of Cobrands: The Role of Brand Positioning Strategies	Singh, J.; Kalafatis, S.; Blankson, C.; Passera, M.; Καλαφάτης, Σ	26-May-2016
Consumer Loans Communication Policy of Banks in Greece: Implications for Social Prosperity	Kotzaivazoglou, I.; Mavridis, S.; Κοτζαιβαζόγλου, Ιορδάνης; Μαυρίδης, Σ.	30-May-2016